General Description

The objectives of the Project will be reached through the realization of 9 Work Packages (WP): 6 of them will consist of RTD activities (WP1, WP2, WP3, WP4, WP6, and WP7), 1 of them will include all Demonstration (DEM) activities (WP5), while WP8 will mainly focus on Dissemination, and WP9 will deal with the Consortium Management.

WPs 1 to 4 will produce most of the technological innovations. All these technological innovations will go through a phase of implementation and demonstration in WP5 (all Partners involved) in order to validate them to a larger scale and/or exhibited to potential users. Furthermore in WP6, results from WPs 1 to 4 will go through an economic evaluation approach which will take into account the impact of new technologies on the companies’ cost structure and revenues and on consumers’ acceptance and willingness to pay for “innovated” products (all partners involved).

Results of the Project, after technical implementation and economical evaluation will represent valuable information in order to re-visit and improve good practice procedures or, better, define a more efficient management system for quality and safety of RTE fresh produce along the production chain in WP7 (all partners involved).

Finally results will be disseminated to potential users (i.e. food industry, consumers, health authorities, mass media, etc.) through the activities of a WP8 coordinated by FreshPlaza, one of the most active and popular web newsletter for the horticultural industry, available in English, Dutch, Spanish, and Italian (all partners involved).

WP9 will consist of the management of the consortium and its activities will ensure the success of the cooperation among all partners.

WPs are strongly interconnected among each other, as it is clearly shown in the conceptual diagram (below). First of all, activities in WP1 to 4 will be, as much as possible, carried out using the same model commodities (melon and rocket salad, to represent a fruit and a leafy vegetable) to gather new information on this economically important species from different points of view. In some cases, in order to extend results to other economically important species, also other commodities will be considered.